Actor
Ajai Rao, who turned producer with the film Krishna-Leela, must be
heaving a sigh of relief. The film opened to a poor response on March
20. With the Cricket World Cup at its peak, nobody would have been
surprised if the film that released in 135 theatres (which was huge for
Ajai) hadn't tanked. But surprisingly, wordof-mouth publicity has done
for the film what the pre-release publicity blitz did not.
There was hardly a theatre among the 135 on March 20 which displayed a houseful board on release day. The film collected only Rs 30 lakh. This could have been considered big, but meant that the film had managed only about Rs 5,000 per show! The following day, on Ugadi, the film fared better by collecting Rs 45 lakh. But by Sunday, the film was managing to surprise everyone by collecting Rs 75 lakh. The opening weekend had fetched Rs 1.5 crore but it was nowhere close to the Rs 5 crore budget.
The film had decent collections during the weekdays but on March 26 hit a low of Rs 20 lakh when India played Australia in the Cricket World Cup semi-finals. But the second weekend has proved to be a bonanza for the film. With the collections report for Sunday pouring in, it seems to be the best day of the film so far. Initial estimates show that on Sunday, the film could collect close to or a little more than Rs 1 crore. Director Shashank says, "The opening week was not good. It was because of a variety of factors. The controversy over the death of DK Ravi was a burning issue. People were hooked to news channels like never before. But word-of-mouth has done wonders. We are increasing the number of theatres from 135 to 160 in the second week."
There was hardly a theatre among the 135 on March 20 which displayed a houseful board on release day. The film collected only Rs 30 lakh. This could have been considered big, but meant that the film had managed only about Rs 5,000 per show! The following day, on Ugadi, the film fared better by collecting Rs 45 lakh. But by Sunday, the film was managing to surprise everyone by collecting Rs 75 lakh. The opening weekend had fetched Rs 1.5 crore but it was nowhere close to the Rs 5 crore budget.
The film had decent collections during the weekdays but on March 26 hit a low of Rs 20 lakh when India played Australia in the Cricket World Cup semi-finals. But the second weekend has proved to be a bonanza for the film. With the collections report for Sunday pouring in, it seems to be the best day of the film so far. Initial estimates show that on Sunday, the film could collect close to or a little more than Rs 1 crore. Director Shashank says, "The opening week was not good. It was because of a variety of factors. The controversy over the death of DK Ravi was a burning issue. People were hooked to news channels like never before. But word-of-mouth has done wonders. We are increasing the number of theatres from 135 to 160 in the second week."